In today’s world, businesses must remain flexible. Startups anticipating rapid growth or renowned companies expanding their geographical coverage both require a communication infrastructure that is reliable and affordable. In this regard, conventional phone systems are a thing of the past; cloud telephony is a solution for the future. Used together with dedicated server, it offers powerful performance and reliability for the communication system.
In this article, we will explore what are cloud telephony and virtual numbers, and how they can help the scalability of businesses.
Cloud Telephony Overview
Cloud telephony, also called VoIP (Voice over Internet Protocol), is a communication system that uses the Internet rather than a telephone line for functioning. Because of its independence from local facilities, it’s considered a much cheaper alternative for businesses to implement. Using cloud telephony doesn’t require hardware and phone line management; instead, people can use cloud-based platforms to manage the outgoing and incoming calls.
In terms of cost, this system is very cost-saving and efficient since it needs much simpler management, and can be integrated with other web-based tools, like CRM, for instance.
Let’s dive into one of the most impressive things cloud telephony has to offer – virtual numbers.
Virtual Numbers: What Are They?
Virtual numbers are phone numbers that are Internet-based, meaning they don’t belong to any particular mobile provider or phone line. These numbers exist in the cloud and can be used to make calls from any device or location.
The fact that you don’t have to collaborate with local mobile providers, build or rent operational facilities, or invest in a conventional phone infrastructure represents a massive benefit for businesses, which again comes down to cost-saving.
With cloud telephony, a company based in Singapore can reach its target audience in New York or Berlin without actually going there. Outgoing and incoming calls can usually be managed from a centralized platform.
Benefits of Virtual Numbers
- Global Reach. Virtual numbers make it possible for businesses to connect with customers worldwide at a reasonable price, without physically expanding to more locations.
- Better Customer Experience. Virtual numbers that present as local can help promote trust among customers since they see your company being represented in their country and are familiar with the area codes in the contact information.
- Scalability Options. Using cloud telephony and virtual numbers is a great foundation for further scalability that naturally happens when teams and departments expand, and the business is doing well.
- Cost-Efficiency. Cloud telephony significantly reduces the cost associated with infrastructure and hardware management, long-distance charges, and many other aspects. And virtual numbers eliminate the need to collaborate with local mobile carriers.
How Cloud Telephony Promotes Business Growth?
Businesses always have room to grow, and when they start to grow, so do their communication needs. Using a traditional phone communication when the business expands can bring about certain challenges, such as phone systems being overwhelmed with incoming requests.
Cloud telephony, on the other hand, can be scaled along with the business. With it, companies can get instant provisioning of new virtual numbers, which they can then manage through a dashboard. All of this ensures seamless operation of services without their disruption. This feature will also be useful when there’s high traffic or peak growth periods.
How to Choose the Right Provider?
Choosing a reliable cloud telephony provider involves paying attention to whether they have the following:
- Global infrastructure and coverage;
- Low latency routing;
- High uptime guarantee;
- Options of local virtual numbers for your target regions;
- No hidden fees;
- Integration options;
- Responsive customer support
A reliable cloud telephony provider can transform your communication strategy into a reliable and fully operational communication system.
Final Thoughts
Cloud telephony is a revolutionary alternative to conventional phone-line communication. For businesses, it brings many advantages, including cost savings, expanded audience reach, more scalability options, and better customer experience through the use of virtual numbers.
If you’re expanding your business and entering new markets, cloud telephony can modernize your communication infrastructure.
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